You Call That A Commercial Part 2!

Have you seen the ad for the Sonata automobile where some Robert Redford wanna-be asks the car owner if he would take a million bucks to let him spend the night with the car? Are you kidding me?

Let me suspend reality for a moment (which is what a lot of tv ads try and I say try to do and fail miserably). A million dollars to spend the night with a 15,000 car! Where do I sign up?

If that isn't bad enough, the remaining part of the spot goes on to say how you can also get one of Hyundai's other great cars for just under $10,000 "because there has never been a better time to buy". Gag me!

What advertising agency bozo came up with this campaign? I can just see the pitch to Hyundai as the bozo leads the rest of the clowns out of the $15000 Hyundai car with a million dollars in one hand the bag of wool in the other hand to pull over the Hyundai people's eyes. Now that my friend is suspending reality.

BB for now.

You Call That A Commercial!

It never ceases to amaze me how businesses allow schlock into their advertising messages. Here are is a list of the 5 worst things I heard in commercials today:

1. Friendly and knowledgeable staff- (duh, I was expecting a rude dimwit!)
2. 35 years in business (If you are relying on this you wont be around in 5 years)
3. There has never been a better time to buy...(So if I bought that car last month, you screwed me!)
4. Plenty of free parking (Get out of the way I have to rush down to your store!)

And the last thing,

5. Where two people are talking and they are spewing how great the the milling of that wood is going to make your living room look great. Who talks like that?

And a bonus point, don't let your family or staff members approve the ad. Before it airs, ask the professionals, your sales rep and the writer of the ad to weigh in on the finished product.

BB for now

Time Management Rule 101

You have left a number of voice mails. Sent a couple of emails too. And no return call or email for days. Welcome to the world of a frustrated salesperson.

"But I'm busy"! Baloney. If you aren't returning your messages the next working day, don't blame busy. You need a crash course on time management.

Here is time management rule 101:

Get yourself an 8 1/2 x 11 sheet of paper and a black felt marker. Now write this on that paper: "I don't have a minute right now as I am returning phone calls and emails. Come back in 30 minutes". Put the sign up on your door and shut the door. Be polite and return those calls and emails.

You just never know when one of those unreturned messages could be your next promotion.

BB for now

Say Hello To On-line Training

There is some incredible sales training just a click away. This week's two feature sites are, www.eyeonsales.com and www.gitomer.com.

Cold calling, prospecting, price challenges, presentations are just some of the topics you will find. Key to all this info, don't try to read it all. Pick a topic and go over and over it until its part of your mantra. Remember its not knowing a little about a lot of things. That will make you interesting for a while. But know a lot about certain things and your customers will call you when they need help.

Good hunting.
BB for now